Ad Sizes & Rates

Newspaper Advertising Rates

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File Formats

The San Diego Troubadour accepts the following file formats: Quark XPress, PDF, EPS, TIFF, JPEG. Files should be 300 dpi. Acrobat PDFs should be set to print quality. For further information, contact Liz Abbott by email at or by phone at 619/298-8488.

Preprinted Inserts

The San Diego Troubadour offers the perfect way to distribute preprinted flyers. Studies show that newspaper inserts are read and acted upon more frequently than direct mail and at a much lower cost.

Rate: $50 per thousand or $350 for the full run.

Specifications: Inserts should be 81/2 x 11″ and are due to the printer, located in Vista, by the 20th of the month prior to publication.

Advertising Rates & Dimensions

All printing is black and white. For your ad in color, add $200. Please email for details.

Size Width Depth 1X 3X 6X
Full page 101/2 143/4 $575 $515 $450
Half page 101/4 63/4 $370 $320 $280
Quarter page 6” 6” $210 $170 $150
Eighth page 4” 41/2 $140 $105 $85
Business card
4” 17/8 $75 $60 $45
Business card
17/8 4” $75 $60 $45

NOTE: Ads must run in three consecutive issues to take advantage of the frequency rate.

Premium Positions

Size Width Depth 1X 3X 6X
Back Cover 101/4 16” $675 $625 $575
Inside Front 101/4 16” $625 $575 $525


Space reservations: 15th of the month Ad art due: 20th of the month prior to publication

Online Advertising Rates

Zones & Rates are coming soon.