Brian Witkin, founder and CEO of Pacific Records at the San Diego Film Awards.
Once an attorney passes the state bar and takes an oath, he or she is authorized to practice law in that jurisdiction (state). A Juris Doctor degree, or J.D., is a general degree—for example, personal injury, business, and immigration lawyers all practice under the same license. But general practitioners or attorneys that practice in a variety of unrelated areas, are uncommon. Most attorneys focus on specific practice areas because the law is detailed, specific, and complex; being a jack of all trades is nearly impossible. While a few legal fields require additional specific certification (e.g., patent law and maritime law), practice areas are generally based on advanced study and experience.
The term entertainment attorney itself is broad, including attorneys practicing in areas ranging from sports, film, and television to music, theatre, and gaming, to name a few. Even these sub-categories require in-depth industry-specific knowledge, and typically attorneys choose one or a subset of these categories in which to concentrate. For example, my primary areas of practice are music law, film law with an emphasis on the meeting point between film and music, music supervision, and song licensing. The focus of the remainder of this article will be on my primary focus area: music.
It’s impossible to understand the role of an attorney without first understanding some of the other players in the music business. A common misconception is that an attorney’s role is to manage an artist. While sometimes attorneys happen to be managers, the roles of an attorney and a manager are very different.
There are two types of managers: a personal manager (what most people think of when band manager comes to mind) and a business manager. A business manager handles the finances, including everything from accounting and auditing to managing payouts. A personal manager takes the larger role of CEO and captain of the artist or band—that is, assisting in making big decisions, advocating for the band, managing websites and social media pages, scheduling, and guiding creative direction. While both types of managers typically work for a percentage of the overall profit, they may also work on a flat-fee basis. Emerging artists may have a manager who serves both roles. No license is required to be a manager, and managers are not expected to procure employment (i.e., book gigs), which falls under the duties of a talent agent.
The talent agent (sometimes referred to as booking agent, or just agent) is in charge of procuring employment for artists (booking shows, tours, appearances, etc.). In California, the Labor Commissioner regulates talent agents and requires licensure and a bond to book artists. Agents typically charge a percentage of their bookings.
The specific role a music attorney depends on the needs of their clients, but in a broad sense it is to help them navigate the commercial and legal side of the music business so they can make informed decisions in their best interests. For example, I have helped artists negotiate record deals, assisted in copyrighting complex works (songs) with the U.S. Copyright Office, resolved matters with their performance rights organization (PRO), and created band member agreements. A music attorney can create or review contracts between an artist and a manager, producer, or record label with either party as client. Attorneys may also advise clients about the law and how it affects their business and bottom line.